LabelloSynonym for Lip Care for over 100 Years

A Global Market Leader in Lip Care
- Successful with a Great Heritage -

A Global Market Leader in Lip Care
- Successful with a Great Heritage -

NIVEA’s “little brother” is in reality two years older: The lip care stick Labello turned 100 in 2009, and belongs to the traditional brands of Beiersdorf AG. Today, Labello is the market leader in lip care in South Africa and many other countries. Beiersdorf produces about 160 million lip balm sticks yearly.

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Brand Facts
  • Labello 

    Labello

    Labello – since years a synonym for lip care
    Developed in 1909
    Worldwide about 160 million lip balm sticks produced every year
    Market leader for lip care
    Labello introduced the twist-up stick over 100 years ago
    • Labello – since years a synonym for lip care
    • Developed in 1909
    • Worldwide about 160 million lip balm sticks produced every year
    • Market leader for lip care
    • Labello introduced the twist-up stick over 100 years ago

Labello Put the Twist on It.

Labello introduced the twist-up stick over 100 years ago. In 1909, the lip balm became a best-selling product, not only as a result of its brand-new formula, but also because of its practical packaging. The classic blue color wasn’t introduced until 1973. Today, there are many colors. One thing hasn’t changed, though: Dry lips don’t stand a chance with Labello.