Labello

Synonym for Lip Care for over 100 Years

A Global Market Leader in Lip Care - Successful with a Great Heritage -

NIVEA’s “little brother” is in reality two years older: The lip care stick Labello turned 100 in 2009, and belongs to the traditional brands of Beiersdorf AG. Today, Labello is the market leader in lip care in South Africa and many other countries. Beiersdorf produces about 160 million lip balm sticks yearly.

Brand Facts

Labello

Labello – since years a synonym for lip care

Developed in 1909

Worldwide about 160 million lip balm sticks produced every year

Market leader for lip care

Labello introduced the twist-up stick over 100 years ago

Labello Put the Twist on It.

Labello introduced the twist-up stick over 100 years ago. In 1909, the lip balm became a best-selling product, not only as a result of its brand-new formula, but also because of its practical packaging. The classic blue color wasn’t introduced until 1973. Today, there are many colors. One thing hasn’t changed, though: Dry lips don’t stand a chance with Labello.