Today
it is taken for granted. In 1922 it was entirely innovative. Elastoplast was the first plaster to
incorporate a gauze pad, which made it suitable for dressing open wounds. It
marked the birth of a brand that is no less reputed for its innovativeness
today, with waterproof, elastic, and extra-strong plasters, plasters for sensitive
skin, heat plasters, foot plasters, and foot care products.