Core Values

Our four Core Values have shaped our corporate culture since the very beginning and are still relevant today. They act as our guiding light and ensure that we speak one language across Beiersdorf. Moreover, they provide us with an orientation for our daily behavior and serve as a benchmark, we can measure ourselves against.


  • Care – We act responsibly towards our colleagues, consumers, brands, our society and our environment.
  • Simplicity – We strive for clarity and consistency, make decisions quickly and pragmatically and focus on what’s essential.
  • Courage – We are committed to bold objectives, take initiative, learn from our mistakes and see change as an opportunity.
  • Trust – We say what we mean, keep our promises and treat others with respect.