Our Profile

We Are Skin Care

Beiersdorf Southern Africa is one of more than 150 international affiliates of the personal care company Beiersdorf AG which is based in Hamburg, Germany. Our local head office, which was established in 2000, is based in Umhlanga, Durban and has experienced incredible growth from employing 7 individuals to over 80 today. With our brands NIVEA, NIVEA MEN, Labello, Elastoplast and Eucerin we focus clearly on the needs of our consumers.

For over 130 years, we have dedicated ourselves to meeting our consumers’ individual needs and are considered to be the inventors of modern skin care. Our international success is founded on our research and development expertise, our innovative products, and our strong brands. Beiersdorf’s NIVEA is the world’s No.1 skin care brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers.  

*Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2022.

About Beiersdorf

  • Company Basics

    Beiersdorf is considered to be the inventor of modern skin care
    Each employee contributes to the company’s success and continuing development
    In our product development, we focus on regional features and consumers needs
    The NIVEA brand has enjoyed market success for over 100 years
    Innovative products and strong brands are the reasons for our success